Julian works with entrepreneurs who want to succeed and sell products as part of their business growth strategy. Whether it's for brand-building and credibility, SEO optimization or Social Media, there are always new pathways to learn.
With over 5 years of experience in marketing and sales, author of 14 e-books in Spanish and English related to the jewelry industry, and strong expertise in the field of digital marketing, Social Media, SEO, and internet marketing, Julian wants to teach Etsy Shop owners about the hidden loopholes that Etsy offers in order to drive more traffic and therefore generate more sales.
I recently read Julian Oribe's e-book & watched his video tutorial, Boost Your Etsy Sales. Both the e-book and the video tutorial were quite informative, to say the least! I seriously did not realize how much branding was important when it comes to selling products on the Etsy marketplace! For those of my friends who own Etsy stores, I did not realize what you had to think about when creating your Etsy site and your brand. It's not just the product, there is a whole lot more. I will give you an idea of what I learned from reading and watching what I received from Julian.
I learned that you need to develop your story to develop your brand. Be simple and clear with your message. That follows into your banner, your avatar, your story, and your packaging. If you have pictures, you need to have them on your listings. It helps to have one font and one color in the easy banner, The banner must be clear and consistant. You can add your social media links into the banner, if you want, as a way of connecting with your customers.
Photos need to be simple, but amazing! You can use natural lighting: it's the best light for the photos. You can use a homemade lightbox. The part that I liked was creating your own background, like with stones or whatever you want. (Barb's note: Be creative! Use texture that's not going to conflict with your subject!)
Etsy SEO was a very important part of creating the site. (Barb's Note: I get confused with SEO sometimes, and this section was very informative!) Julian went on to mention that getting found on search engines is important for customers to find you, and that equals more traffic. Keyword planner, searching ad keywords and pricing, and setting up your easy shop URL and title were important topics which he covered. Creating an Etsy treasury was interesting, since I know that my friend Chrissie has done that. Optimizing your title and text description of your tags was interesting, because you have to remember to add the same phrases that you use for your title of the item for your tags. Your paragraph also needs to have relevant with rich key words that Google searches can be made with.
I don't want to go any further, or I'll be summarizing his whole e-book video tutorial for you! I enjoyed learning from his video and his e-book! I was a bit overwhelmed with all of the information, but then again, I always am when I'm learning new information!I do highly recommend it, to new Etsy shop owners, those who have had their shops for awhile, and this who are thinking about starting up!
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